LA 2028 Olympics

Deliverables: Logo design, Branding, Poster, Website, Tickets, ID card, and Merchandise

Tools: Illustrator, Photoshop, Posca markers on paper, Clip Studio Paint

A branding project for the Los Angeles Summer Olympics 2028. The flashy style of the LA 1984 Olympics were updated with a modern touch.

The main poster above was drawn on paper with Posca markers.




Logo, Palette and Pictograms
Since “LA” is already an icon that everyone knows about, I kept the logo straightforward and used the city’s initials. The color palette was inspired by the sunset of LA. The green and red in the logo is the result of the two other colors overlapping, and this overlap style is repeated in the pictograms. I chose June Expt Variable as the main font due to its legibility in any size and its professional yet funky style.